Wednesday 14 March 2012

Importance of Link Building for Your Website


                     The main search engines rely on the number of quality links that appear on your website for rating your web presence. The link building services offered by SEO companies include the following steps-
  • Identification of quality websites with content that complements your website
  • Preparation of link text with appropriate description of each webpage
  • Preparation of link exchange pages in HTML format
  • Exchanging links with the complementary websites
  • Security in link exchanges
  • Verification of links at periodic intervals
Two types of link :
       
                    One Way Link Building Services: One way link building is a process in which a link is obtained from other webmaster without providing any link in exchange. One way linking is more helpful as one don’t have to provide a back link in exchange and thus gives a great impact to Google.


                   Reciprocal Link Building Services: Reciprocal link building is a process in which a webmaster has to offer a link in return of a link from other webmaster. Reciprocal link building services is less effective as compared to one way link building services. Reciprocal link building services enjoys a benefit that there is no limitation of how many links should be obtained in a month. High volume of one way links in a particular month raise the Google alarm.