Importance of Link Building for Your Website

                     The main search engines rely on the number of quality links that appear on your website for rating your web presence. The link building services offered by SEO companies include the following steps-

• Identification of quality websites with content that complements your website
• Preparation of link text with appropriate description of each webpage
• Preparation of link exchange pages in HTML format
• Exchanging links with the complementary websites
• Security in link exchanges
• Verification of links at periodic intervals

Two types of link :

       

                    One Way Link Building Services: One way link building is a process in which a link is obtained from other webmaster without providing any link in exchange. One way linking is more helpful as one don’t have to provide a back link in exchange and thus gives a great impact to Google.


                   Reciprocal Link Building Services: Reciprocal link building is a process in which a webmaster has to offer a link in return of a link from other webmaster. Reciprocal link building services is less effective as compared to one way link building services. Reciprocal link building services enjoys a benefit that there is no limitation of how many links should be obtained in a month. High volume of one way links in a particular month raise the Google alarm.

How to Increase Google PageRank

                          Google PageRank (PR) is a measure from 0 -10 of how important Google thinks a webpage is. In Google's eyes a web page with a PageRank of 10/10 is very important and a web page with a PageRank of 0/10 is not very important. If you have the Google toolbar installed on your browser then it will automatically tell you the PageRank of any webpage you are looking at, if you do not have one then you can check PageRank by visiting the following website.

                          PageRank Checking Tool Generally websites with higher PageRank will get better rankings in Google's search results. Google takes into consideration many things when it is calculating PageRank, the most important factor is the amount of quality incoming links a webpage has. Generally the more quality links a webpage has, the higher the PageRank will be, therefore you can increase PageRank by gaining more quality links.

                          PageRank updates about once every three months. People have come up with ways of trying to predict what your PageRank is likely to be at the next update and although no one can tell for sure the guys at Iwebtool have come up with a pretty good prediction tool.

                          PageRank Predictor  This tool does not always get it right, and it is mainly for entertainment purposes only. However if you work hard at link building you will see your predicted PageRank increase and when the next update comes you should see your PageRank increase.